First Canadian Place Working with the team at First Canadian Place for over six years was an absolute joy. They had a passion for everything they did and it was contagious. Located in the heart of the financial district, they are unique in their offering ~ a mix of business with pleasure.

First Canadian Place FIRST Shopping Guide Published three times a year, FIRST highlights the seasonal trends.

First Canadian Place Advertising While Retail and Arts & Events have different communication objectives, it was my job to ensure everything we created had a cohesive look that's true to the brand. Whether a print or web ad, eblast, brochure, poster, gallery e-vite, directory, etc., you knew it was a First Canadian Place piece.

Oshawa Centre Rebranding In 2008, after working on the account for five years, we were given an RFP to rebrand the Centre. I played an integral role in the strategy behind our winning pitch. Our key insight: Every community has it's own rhythm.

Oshawa Centre Rebranding The new logo and tag line was launched with OHH, Print Ads, In-Mall Signage, Promo Give-Aways and Events. My favourite part was the brainstorm sessions to come up with event tie-ins.