WORK EXPERIENCE

 

Sunnybrook Foundation                                 

2015 - present

Sunnybrook Foundation exists to support the advancement of a world-class health sciences centre, through active fundraising in support of research, education and equipment initiatives at Sunnybrook.

 

 

Marketing Officer

• Support the organization by implementing marketing activities through a wide range of media.

• Develop and implement fundraising support materials such as videos and case for support.

• Lead the project management, production and distribution of a broad spectrum of targeted print publications, including the annual Report to Donors.

• Ensure brand consistency in all marketing and communication materials.

• Develop marketing materials for events, including the RBC Race for the Kids Toronto.

 

Mamone & Partners                                  

2003 - 2015

A boutique agency whose mission for the past three decades has been to inspire engagement at the

point of contact between the customer and the brand.

 

Account Director – 2013 - 2015

Senior Account Supervisor – 2010 - 2013

Account Supervisor – 2006 - 2010

Account Manager – 2003 - 2006

• Specialize in retail marketing; clients include Bayview Village, Birks, Mayors Jewelers and

   First Canadian Place. Previous clients include Upper Canada Mall, Yorkdale and Danier Leather.

• Brief creative team for print, digital, broadcasting and OOH projects.

• Develop templates for client eblasts and digital advertising.

• Photoshoot production as necessary.

• Oversee the training of Account Coordinator.

• Full print production management of DMs, Posters, FSIs, brochures and catalogues.

 

Accomplishments:

• Strategized with client on how to restructure the communications plan to target

   the Millennial segment.

• Developed and manages Mamone's social media content strategy.

• Redeveloped Birks and their US counterpart, Mayors Jewelers, retail catalogue to work more

   strategic and effective vehicle during difficult economic times. Restructured catalogue from

   jewellery categories to wardrobe and style categories.

• Rebranded Oshawa Centre Shopping Centre to market it as the “Rhythm of Durham” using both      

   traditional and guerilla tactics.

• Strong client relations leading to client retention for the past six years.

 

Artshouse Communications Inc.            

2001 - 2003

Full service agency specializing in POP marketing.

 

Production Manager – 2003

• Managed the design studio, including recruiting freelance designers.

• Managed all aspects of print production from concept to delivery.

 

Account Manager – 2001 - 2002

• Managed the agency's largest client, Evian, Danone Waters of North America.

• Worked out of both the Toronto and American offices.

 

Avid Media                                               

2002 - 2003

Publisher of consumer magazines with a combined readership of 6.3 Million. Avid Media

was bought by Transcontinental Inc. in 2004.

 

• Production Assistant for four national publications: Canadian Gardening,

   Canadian House and Home, Canadian Home Workshop and Outdoor Canada.

 

Art Gallery of Ontario                              

1996 - 2000

One of the largest art museums in North America.

 

Production Coordination, Design Studio – 1997 - 2000

Public Affairs Assistant – 1996

 

SKILLS

 

Experience in the following fields:

   Retail

   Entertainment

   Publishing

 

Additional work experience includes:

   Public Relations

   Photo Production Management

SOFTWARE

 

Mac

Microsoft Office

InDesign

Quark Xpress

Photoshop

Illustrator

Acrobat

2010 - present

EDUCATION

 

University of Toronto                                      2015

Digital Marketing Management Certificate 

Institute of Communications Agencies       2009

(ICA)  

Communications & Advertising Accredited Professionals (CAAP)

Centennial College                                      1997

Print Production for Desktop Publisher

Centennial College                                      1996

Diploma in Corporate Communications