Bayview Village Fall 2014 Campaign To capture everyday fashion moments we transformed Toronto into the hautest streets in the world: Paris, London, Milan and New York

Bayview Village Fall 2014 Campaign Promoted through print, digital and radio, our prevailing theme was Street Fashion. The images have a "Sartorialist" feel to them. I must admit, this was one of my favourite shoots yet.

Bayview Village Spring 2014 Campaign Highlighting one of the biggest trends on the runway, Fashion and Art come together in our Spring campaign. The theme was prevalent in all executions of print, web, radio and POP. To see the entire DM click the link below.

Bayview Village Spring 2014 Campaign We commissioned local artists to create seven original artworks for the spring shoot. From an abstract diptych, to Van Gogh interpretation, to graffiti, it was an absolute joy working on a project that combined my passion for the arts with my love of fashion.

Bayview Village Holiday 2013 Campaign I looked forward to working on each campaign for Bayview Village. We built up a dream team from client to creative team to our photo crew.

Bayview Village Holiday 2013 Campaign She's only 3 yrs old but she's my favourite model of all time!

Bayview Village Fall 2013 Campaign The goal of the Fall 2013 campaign was to highlight all that is haute at Bayview Village. Eat. Dress. Live. Bayview Village is the place to shop. The campaign was carried out in DM, Print and Web Advertising, Radio, POP and an insert into Hello Magazine. For a Behind the Scenes glimpse of this shot visit: http://www.bayviewvillageshops.com/bvtv/behind-the-scenes-fall-2013/

Birks & Mayors I had the pleasure of working on the Birks and Mayors (their US counter part) accounts for a decade. What's not to love about working with jewellery? What started off as "catalogues only" for many of these books rolled out into full OOH, POP and newspaper campaigns. I was involved in the full development of these books. From creative strategy, print and photo production, project management and client services. I even wrote the occasional product description.

Birks 2013 Brand Book A clean, sophisticated brand book that focuses on delighting the consumer.

Birks 2013 Brand Book One of the goals for the Brand Book was to showcase new collections in a playful way while still being consistent with the entire feel of the book.

Birks 2013 Brand Book

Birks 2011 Catalogue During more economical times we were asked to develop a new strategy for the Birks and Mayors catalogues. We increased the size to give it a magazine feel and broke the template of categories. Instead we focused on lifestyle and personal style.